Campaign:
Refers to the schedule by which a banner ad will run or fly.
Common Gateway
Interface (CGI): A CGI script is a small
program that results in an action based on the user's input.
Chat:
Allows Web users to "speak" to one another on a real-time basis. Generally,
messages typed in can be viewed immediately.
Clickthrough Rate:
The percentage of Web visitors who actually click on a banner ad to get to a
Web site. Clickthrough rates vary from as low as 0.1% to 1% for Run of
Network campaigns, to as high as 3% to 5% for more targeted campaigns.
Co-Located Server:
When a site is hosted on a co-located server, and Internet service provider
(ISP) provides high speed Internet access for a Web user that is provided
and set up by a webmaster. Generally, the ISP is responsible for making sure
the connection is up, while the webmaster is responsible for making sure the
site is functional.
Cookie:
Web sites use browser-assigned cookies to collect user information and to
deliver customized content.
Cost Per Click:
Cost per clickthrough to a site.
Cost Per Thousand (CPM):
Ads are charged at their rate of impressions, or amount of times the ad is
viewed by Web visitors, usually in groups of 1,000.
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Dedicated
Line: A type of telecommunications service
in which a high-speed open connection is maintained between two points.
Dedicated Server:
When a site is hosted on a dedicated server, the Internet service provider
(ISP) provides a NT or UNIX server and connects it to a high-speed Internet
network.
Domain Name:
A text-based address used to locate a specific Web site. Most for-profit
businesses end their domain name with .com; nonprofit organizations use the
.org ending.
Dynamic Pages:
Web pages that are automatically generated based on user input and activity.
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File
Transfer Protocol (FTP): FTP Software
allows you to upload or download files from sites on the Internet.
Firewall:
A way to ensure that data on a Web server or connected computer will not be
available to anyone on the Internet. Firewalls block outsiders from
accessing private information or altering your Web site.
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GIF
File: Also called CompuServe GIF, it is a
common way that images are stored on the Internet. Another popular type of
image is *.jpg.
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Host,
Web Host: The server that stores the pages
of a Web site, offered by both ISPs and dedicated hosting companies.
HyperText Markup
Language (HTML): The code used to write a
Web page. The language uses text commands to create a series of "tags" that
specify how information should appear on a Web page.
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Impression:
Another term for page view. The number of Web users that view a particular
page.
Internet:
A worldwide network of interconnected computers. The Internet uses the
TCP/IP protocol to send information between disparate systems.
Inventory:
The number of banner ad impressions that are available during any period of
time.
IP Address:
A string of numbers that is used to identify the location for a domain name
on the Web. The domain name system translates the names into addresses,
which are represented by a series of numbers (example: 123.123.23.2).
ISDN:
A digital dial-up service that can be used for a high-speed Internet
connection.
Internet Service
Provider (ISP): ISPs offer businesses and
consumers connections to the Internet. Some offer Web hosting and site
development services as well.
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Java:
A programming language developed for Web sites. Java gives Web sites the
ability to create small interactive applications for visitors.
JavaScript:
A scripting language for developing client and server Internet applications.
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Meta
Tag: A special HTML tag that provides
information about a Web page. Unlike normal HTML tags, meta tags do not
affect how the page is displayed. Instead, they provide information such as
who created the page, how often it is updated, what the page is about, and
which keywords represent the page's content. Many search engines use this
information when building their indices.
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Perl:
A computer programming language. This language is favored by programmers for
tasks involving system utilities, software tools, system management tasks,
database access, graphical programming, networking, and Web programming.
Point of Presence
(POP): A physical location maintained by
an Internet service provider to provide a local connection to the Internet.
Portal:
Another term for a search engine. A portal is basically an Internet hub that
acts as a starting point for locating information on the Web. Some examples
of portals are Yahoo!, Lycos, Excite, and InfoSeek.
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Secure
Pages: Pages that are encrypted to ensure
privacy. These are typically used for forms where sensitive information,
like a credit card number, is being relayed.
Shared Hard Drive:
A type of Web site hosting service that allots a certain amount of hard
drive space for each Web site. Generally, a site is given a folder into
which the webmaster can upload Web pages and images.
Static Pages:
Web pages that consist only of HTML and images.
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T1,
T2, T3 Lines: These dedicated lines are
typically used by companies with substantial connection requirements.
Dedicated lines carry enormous amounts of data per second, with T1 having
the smallest capacity and T3 the largest. They can be used to connect a user
to an Internet service provide (typically T1), or to connect an Internet
service provider to other locations on the Internet (T2 and T3).
Transmission
Control Protocol/Internet Protocol (TCP/IP):
These two protocols were developed by the U.S. military to allow computers
to talk to each other over long distance networks. IP is responsible for
moving packets of data between nodes. TCP is responsible for verifying
delivery from client to server. TCP/IP forms the basis of the Internet and
is built into every common modern operating system (including all flavors of
Unix, the Mac OS, and the latest versions of Windows).
Telnet:
A powerful program that allows users to access other computers from remote
locations. Users are then able to run commands and programs as if they were
sitting at that remote computer.
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URL:
A Web address that represents a particular Web site or page on the Internet.
URLs can be recognized by their prefix "http".
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Virtual
Domain Name: A service offered by Web site
hosting companies that allows utilization of a domain name as a Web site
address.
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Web
Site: A collection of Web pages (or files)
that are extensions of a particular domain name.
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